Pep Guardiola and Manchester City were supposed to use the summer to end the season with at least one trophy. The loss to Crystal Palace in the FA Cup final, well outside the title race in the Premier League and far too early exit from the Champions League, had left victorious City players back in a daze. Defeat to Saudi Arabian club in the Club World Cup, while Chelsea went all the way to the title and more than £100 million in prize money, was also an ugly scratch for Guardiola, Haaland and the rest of the City squad. Now Puma show that the belief in Guardiola and City is still great. Record-breaking.
Puma made a good choice when they bought in as a shirt sponsor at Manchester City in 2019 (ten-year deal). Now the equipment giant is showing they are willing to bet big on the success of the Manchester club continuing.
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The Manchester Evening News reports the contract, which is now being extended until 2034/35, is the largest in Premier League history. Around £1 billion will be shoved into City’s club coffers from Puma during the period.
Manchester City reports the collaboration with Puma has set new records on a global level when it comes to sales of Manchester City shirts and other clothing, an extension was only natural for both parties.
Here there is not much to testify to a club that is threatened with fines and relegation for violating Financial Fair Play rules, or a club that last season went on a complete halt in the title collection.
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