The Finnish billionaire Thomas Zilliacus was for a while in the bidding battle for Manchester United, but withdrew/was pushed out before the last round, clearly dissatisfied with the process of the Glazers family. Now the Finn is back, this time with a “Christmas present” he is very eager to tell the world about.
We let Zilliacus tell in an interview with the Manchester Evening News.
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“I have decided to offer Manchester United a sponsorship deal through my company XXI Century Capital Group. I want to be able to give Manchester United a Christmas present,” the Finn begins to the local newspaper.
“For me, it’s not about owning anything. It’s not about having a trophy to show off. It’s about how we can make Manchester United so strong financially that the club can become number one – not just in England, but in Europe. So I’ve decided to propose a $500 million sponsorship deal over five years. It’s a lot about global fan engagement and how we engage fans around the world.
“I have a program that activates these fans in a very interesting way, and it is on the basis that I am convinced that I can offer this sponsorship deal over five years. With that money, Manchester United can significantly strengthen the squad and also do other things. Within XXI Century Capital Group, we have a number of brands. It will not necessarily be the XXI Century Capital brand, which is listed as a sponsor. There could be a new “fire” in the fan group. It could be the Champion Circle, which is the specific fan engagement program,” says the billionaire.
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Then we will see how Ratcliffe feels about his former bid rival’s “Christmas present”.
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