The Norwegian market for online gaming is constantly evolving, and a clear trend in recent years is that more and more online casinos are also starting to offer sports betting. Where casino and betting were previously two separate products, now you see a merger that gives players a more complete and flexible gaming experience.
Casino and betting are gathered on one platform
For many players, it is convenient to have both casino games and sports betting available on the same platform. Instead of registering with several different operators, you can now play slots, live casino and place bets on sports in one and the same account.
This combination provides greater freedom and a better overview for users. Players can easily switch between casino games and betting, use the same payment solutions, and take advantage of common promotions and bonuses. For many, this is perceived as a more seamless and modern solution.
Increased competition drives development
According to Spillsen, this is due to the fact that this development is due to increased competition in the market. New casinos need to stand out to attract players, and betting has become a natural addition to bolster the overall offer. At the same time, established casinos have also seen the need to expand their portfolio in order to remain attractive.
By including sports betting, casinos can appeal to a wider audience. Some players prefer the thrill of sports betting, while others mainly play casino. When both are offered in the same place, the chances of players sticking around longer and using the platform more often increase.
New opportunities for bonuses and promotions
When casino and betting are combined, it also opens up for new types of promotions. Many players now offer bonuses that can be used on both casino games and sports, or combined offers where you are rewarded for using multiple parts of the site.
This could be, for example, free bets on sports after casino games, or cashback offers that apply across game categories. Such solutions provide players with more value and make the offers more varied than before.
A more holistic gaming experience
The fact that more casinos in Norway now include betting is not just about more games, it’s about the whole. Players today expect flexibility, choice, and easy access to entertainment, and the combination of casino and sports betting meets these expectations well.
