Many footballers are known for far more than their performances on the pitch. Many of them have also become known for exclusive clothing choices off the court, which is constantly making its mark on the fashion scene. From classic icons like David Beckham and Paul Pogba to newer talents like Erling Braut Haaland. The players are constantly in the media spotlight and their clothing choices are something that meets both criticism and inspiration.
Several brands have teamed up with players to create new trends and gain exposure for their brands. Here it is of course worth mentioning classics such as the adidas campus from the Originals series, but also big fashion houses such as Dolce & Gabbana, Louis Vuitton and Gucci have tried to secure the interest of football players.
The different styles that characterize football
Although there are many unique styles in football, there are often four that are repeated. These make it easier to divide both players and brands when looking at the fashion world. Because even though football is often known for a casual and elegant style, both sporty and streetwear have also taken the world by storm in recent years. Especially players like Erling Braut Haaland have had success with streetwear.
1. Casual style
For many soccer players, comfort is important off the pitch. This is reflected in a relaxed, yet stylish, casual look. Think of sports jackets, combinations with hoodies, sweatpants and sneakers. Players like David Beckham and Cristiano Ronaldo are known for wearing luxury branded clothing for an otherwise simple look.
Casual style has become a favorite among many, as it gives players the opportunity to show personality through colors and accessories, while keeping it comfortable. A simple white t-shirt, a pair of jeans and sneakers are a classic example of what players like Neymar and Harry Kane can be seen wearing on a daily basis.
2.
On the other hand, we find the more sophisticated style, which is often seen at more formal events such as award ceremonies, interviews, or club events. Players like Paul Pogba and Sergio Ramos are known for making tailored suits part of their signature style. This style often includes skinny suits, vests, custom shirts and ties – all topped off with exclusive accessories such as watches, sunglasses and bags.
Sophisticated outfits give players the opportunity to show off their elegance and often have a touch of luxury, with brands such as Gucci, Louis Vuitton and Dior. It is this style that has helped several footballers become fashion icons, both on and off the pitch.
3.
Streetwear has seen a massive increase in recent years, both in the football world and elsewhere in the fashion scene. Footballers like Virgil van Dijk and Raheem Sterling are big fans of the streetwear style, which includes t-shirts that are oversized, hoodies, baggy pants, and sporty sneakers. Brands such as Supreme, Off-White and Balenciaga have become favourites among young players who want to express their personality through clothing.
Streetwear has a unique appeal because it combines fashion with comfort, while also giving players the opportunity to showcase their creativity and individuality. It’s not just clothes, but a way of life and several of these players have become central in setting the trend among young people all over the world.
4. Sporty and athletic
Many players go for a sporty style, where functionality meets fashion. This style is characterized by workout clothes that are combined with trendy elements. For example, it’s common to see players like Kylian Mbappé and Zinedine Zidane wearing sporty jackets and clothing from top sports brands like Nike and Adidas, even outside of training.
This style is practical and trendy, giving players the opportunity to highlight their athletic image without compromising on fashion. It’s a style that’s both popular and accessible to fans, who can copy the looks of their idols.
Why have footballers become such attractive fashion icons?
With millions of fans around the world, it’s no surprise that footballers have been greeted with open arms by the fashion world. Exclusive outfits, great exposure potential and the desire to build your own brands are an easy recipe for success. Here, it was without a doubt David Beckham who with his many collaborations opened the door for many, while superstars such as Erling Braut Haaland, Christian Ronaldo and Harry Kane have followed suit.
We have probably not seen the last of the sport’s superstars in the fashion world and on the contrary, the collaborations seem to be becoming more and more numerous. Then it is also good to direct a critical question to what football players wear off the pitch. Because with millions of young followers, there is little doubt that there is also an enormous responsibility for what to promote in terms of brands.
