Fermín López had already scored the first of his two goals in Sunday’s 1-2 draw between Atlético Madrid and Barcelona at the Estádio Cívitas Metropolitano when Alexander Sørloth came on after 60 minutes. “And that’s exactly the problem. Manager Diego Simeone uses the Norwegian striker as a kind of super reserve and thus he doesn’t get consistent playing time.
Alexander Sorloth appears to be among Juventus’ plans to bolster their attack in January. According to Tuttosport, a deal could be revived if Atlético Madrid lower their asking price.
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Alexander Sorloth is once again a target in Juventus’ January 2027 transfer window. The 30-year-old Norwegian striker is under contract with Atlético Madrid until 2028 and was already close to leaving Spain last summer, when the Italian team offered €22 million for his signature.
Juventus, led by Luciano Spalletti, the attacker among their options to bolster an attacking line that is struggling to score. The operation could be reactivated if Atlético agree to negotiate his departure for an amount lower than the 40 million they asked for a few months ago.
Offensive problems
Juventus have started the season with offensive difficulties. After the first 10 Serie A games, the club had 13 goals – the lowest record among the top ten in the league.
The numbers of Randal Kolo Muani and Nick Woltemade have not quite convinced either. Both have had leading roles in Spalletti’s attack, but Juventus still lack a striker with a greater presence in the box.
In this scenario, Sørloth reappears. The Norwegian was already in talks to join the Italian club in the summer of 2026, but financial disagreements between the clubs prevented the deal. Atlético demanded around 40 million euros, while Juventus began to offer 22 million. Other amounts were later studied, but no proposals convinced the Spanish club.
May retire in January
Sørloth’s sporting situation could also affect the negotiations. The striker is not enjoying the continuity he hoped for under Diego Simeone, especially after the transfers the club made in the previous window – among them the incorporation of Jonathan David from Juventus. The Canadian arrived on loan for the 2026/2027 season with an option of €25 million, increasing the competition for playing time in attack.
Sørloth knows Spanish football perfectly. He excelled at Villarreal before joining Atlético in 2024, and the Madrid club paid €32 million for the transfer. Last season, he scored 20 goals in 54 official games, including 13 in LaLiga. His ability to act as an attacking reference is precisely one of the qualities Spalletti’s coaching staff is looking for.
Balogun also on the radar
Juventus also have Folarin Balogun, AS Monaco’s American striker, on their agenda. The 25-year-old attacker represents another opportunity to strengthen a position the club considers a priority.
Reports from Italy even suggest that Atlético could consider a loan of Sørloth – a formula that would reduce the Italians’ immediate expenses. However, there is still no agreement between the parties.
The decision will depend on talks that can resume before the January 2027 window. Juventus will have to choose between their options and Atlético will have to decide whether they agree to part ways with the Norwegian. Meanwhile, Alexander Sorloth continues to be one of the names that arouses the most interest in Italy to bolster the attack.
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