Barcelona’s sporting director Deco met with Roony Bardghji’s agent on Friday to inform him of the decision to sell, not loan, as everyone expected.
The background is his strategy in the transfer market, a strategy that will work increasingly better with the success that the club has on the pitch. When Deco took over as sporting director a couple of seasons ago, a smarter approach to the transfer market was a necessity.
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Roony Bardghji, the 20-year-old Swedish winger, is facing a farewell with Barcelona during this summer window. Deco met with the player’s agent on Friday to finalise the details of a deal that, according to the latest reports, points towards a sale rather than a loan deal – with the aim of finalising the exit before the transfer window closes.
The meeting between Deco and Christian Emile, the player’s agent, took place at Joan Gamper Sports City to get a quick clarification on a decision that has been on the table for weeks. Fabrizio Romano also reports that Bardghji will not stay at the Catalan club – a situation that is due to a lack of place in Hansi Flick’s squad.
Deco speeds up Roony Bardghji deal
The sporting directors believe that Roony Bardghji needs regular playing time to continue his development. The Swede joined Barcelona in the summer of 2025 from FC Copenhagen for a sum of close to 2.5 million euros, after the club had beaten several European competitors in the battle for his signature.
During the previous season, Bardghji made 28 appearances, with 2 goals and 3 assists. Despite impressing when he first got the chance, the competition on the wings was further intensified by Barcelona’s new signings – which reduced his playing time even further.
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The club also highlights the Swede’s attitude throughout the season. Despite limited playing time, he showed a high level of commitment in training and never publicly expressed dissatisfaction over the lack of confidence.
The Swede’s market value is now said to be somewhere between 15 and 20 million euros. – In other words, a sale now would be a good investment.
Barcelona prioritizes sales over loans
Although there has been speculation in recent months about a possible loan deal, Barcelona’s current plan is clearly aimed at a permanent sale. The club’s goal is to make money on a player they brought in at a low cost, while securing a share of a future resale or incorporating control mechanisms related to the player’s rights.
Several European clubs have shown interest in Bardghji’s situation during the summer, which creates optimism in the ranks of sports directors about a deal that will strengthen the club’s finances. The management under Deco believes that the player’s potential can be translated into a higher transfer fee in the future.
Roony Bardghji fits into Barcelona’s marketing strategy
The case of Roony Bardghji is an example of the sporting policy Deco has promoted in recent transfer windows. The strategy is to identify young talents with development potential, bring them in at affordable prices, and then increase both their sporting and financial value at Barcelona – before considering a sale.
Now the focus is on deciding the Swedish winger’s final destination. With several offers on the table and negotiations moving forward, all indications are that Roony Bardghji will switch clubs via a sale in the coming weeks. Unless there is an unexpected turn in the talks, the loan option has weakened significantly – and Barcelona are working to close a deal that secures revenue, while retaining some of the player’s rights for future gains.
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